One to one training

MHC has helped a number of Northern Ireland companies achieve sales of £1 million+ per year on eBay and Amazon with some turning over more than £5 million per year by participating in the programmes below. Each is tailored to meet the needs of your specific business.

This “eBay Basics” package is a series of tailored courses, delivered solely to your business, with content designed specifically for you and relevant to the products you are considering selling on eBay.

Three of the five days will be spent with us training your staff team in our premises outside Ballycastle, Co. Antrim. The other two days will see our staff conducting
research on your behalf and providing follow-up support. Clients may bring up to 3 members of staff at no extra cost.

Day 1 will see two of our staff spend a half day each researching the eBay market to identify the top selling items in your product catalogue, the top sellers of those items and the global values of the products sold. We will need you to specify the three or four products you most want researched. We will then analyse the listings of the top rated sellers so that we may advise you as to best sales practice. 
This day may well be a week in advance of our one-on-one time with your team.

Day 2 will be spent with Darach, our eBay research specialist in Ballycastle. On this day Darach will be able to give you information on what sells best on eBay, for how much and who is selling it. Darach will also be able to give you information on your competitors, where they are located, how much they are selling your product for, how much turnover they are doing and their best selling product lines.

Day 3 will be spent with Megan, our listings’ specialist in Ballycastle. On this day Megan will template your listings to make it faster and easier to list items. She will show you how your listings should look to make them more attractive to buyers, tell you exactly what keywords should be in your title so that you have the best possible chance of being found in a buyers search, teach you how to create complex listings and set pricing points so that you can compete with the top sellers of your product line.

Day 4 will be spent with Michael, our eBay strategy and business development specialist in Ballycastle who will introduce you to the insider tips and business strategies that the most successful eBayers use.

Day 5 may extend over several days and offers you 7 hours of email, online and telephone support tailored to your needs based on what you have learned over the previous days.

The price of this package is a total of £2,495 payable at time of booking. For more information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

This newly developed package is based on our best-selling 3 day “eBay Basic” package. It is a series of tailored courses, delivered solely to your business, with content designed specifically for you and relevant to the products you are considering selling on eBay. The extra day is spent with our team building and/or tuning-up your ebay shop.

Four of the six days will be spent with us training your staff team in our premises outside Ballycastle, Co. Antrim. The other two days will see our staff conducting research on your behalf and providing follow-up support. Clients may bring up to 3 members of staff at no extra cost.

Day 1 will see two of our staff spend a half day each researching the eBay market to quantify the top selling items in your product catalogue, the top sellers of those items and the global values of the products. We will need you to identify the 3 or 4 products you most want researched. We will then analyse the listings of the best sellers so that we may advise you as to best sales practice. This day may well be a week in advance of our one-on-one time with your team.

Day 2 will be spent with Darach, our eBay research specialist in Ballycastle. On this day Darach will be able to give you information on what sells best on eBay, for how much and who is selling it. Darach will also be able to give you information on your competitors, where they are located, how much they are selling your product for, how much turnover they are doing and their best selling product lines.

Day 3 will be spent with Megan, our listings’ specialist in Ballycastle. On this day Megan will template your listings to make it faster and easier to list items. She will show you how your listings should look to make them more attractive to buyers, tell you exactly what keywords should be in your title so that you have the best possible chance of being found in a buyers search, teach you how to create complex listings and set pricing points so that you can compete with the top sellers of your product line.

Day 4 will be spent with Michael, our eBay strategy and business development specialist in Ballycastle who will introduce you to the insider tips and business strategies that the most successful eBayers use.

Day 5 will be spent with various members of the Michael Hughes Consulting team in Ballycastle. They will help you build your eBay shop or tune up your existing eBay shop and teach you how to manage it.

Day 6 may extend over several days and offers you 7 hours of email, online and telephone support tailored to your needs based on what you have learned over the previous days.

The price of this package is a total of £3,495 payable at time of booking. For more information email megan@michaelhughesconsulting.com or telephone Darach on (028) 7083 4600.

MHC also offers companies training courses on Amazon:

This “Amazon Basic” package is a series of tailored courses, delivered solely to your business, with content designed specifically for you and relevant to the products you are considering selling on Amazon.

Three of the five days will be spent with us training your staff team in our premises outside Ballycastle, Co. Antrim. The other two days will see our staff conducting
research on your behalf and providing follow-up support. Clients may bring up to 3 members of staff at no extra cost.

Day 1 will see two of our staff spend a half day each researching the Amazon market to identify the top selling items in your product catalogue, the top sellers of those items and the global values of the products sold. We will need you to specify the three or four products you most want researched. We will then analyse the listings of the top prime sellers so that we may advise you as to best sales practice. This day may well be a week in advance of our one-on-one time with your team.

Day 2 will be spent with Darach, our Amazon research specialist in Ballycastle.

Day 3 will be spent with Megan, our listings’ specialist in Ballycastle.

Day 4 will be spent with Michael, our Amazon strategy and business development specialist in Ballycastle.

Day 5 may extend over several days and offers you 7 hours of email, online and telephone support tailored to your needs based on what you have learned over the previous days.

The price of this package is a total of £2,495 payable at time of booking. For more information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

This newly developed package is based on our best-selling 3 day “Amazon Basic” package. It is a series of tailored courses, delivered solely to your business, with content designed specifically for you and relevant to the products you are considering selling on Amazon. The extra day is spent with our team building and/or tuning-up your store front.

Four of the six days will be spent with us training your staff team in our premises outside Ballycastle, Co. Antrim. The other two days will see our staff conducting research on your behalf and providing follow-up support. Clients may bring up to 3 members of staff at no extra cost.

Day 1 will see two of our staff spend a half day each researching the Amazon market to quantify the top selling items in your product catalogue, the top sellers of those items and the global values of the products. We will need you to identify the 3 or 4 products you most want researched. We will then analyse the listings of the best sellers so that we may advise you as to best sales practice. This day may well be a week in advance of our one-on-one time with your team.

Day 2 will be spent with Darach, our Amazon research specialist in Ballycastle.

Day 3 will be spent with Megan, our listings’ specialist in Ballycastle.

Day 4 will be spent with Michael, our Amazon strategy and business development specialist in Ballycastle.

Day 5 will be spent with various members of the Michael Hughes Consulting team in Ballycastle. They will help you build your Amazon store front or tune up your existing Amazon store front and teach you how to manage it.

Day 6 may extend over several days and offers you 7 hours of email, online and telephone support tailored to your needs based on what you have learned over the previous days.

The price of this package is £3,495 + VAT payable at time of booking. For more information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

Stand-alone Courses and Support Programmes:

MHC staff will:

•  Undertake online research into whether or not the client’s proposed products are selling succesfully on eBay and, if so, identify the volume of sales generated and the average prices realised.

• Research the eBay global market for up to 10 
specifically identifiable products selected by the client. An average of 90 minutes research time will be spent per product

A typed report will include:

•  Total sales of product over previous 90 days on eBay.co.uk

•  Total sales of product for top 3 sellers and the average selling price of each product

•  Total sales of the top 3 sellers top 5 listings, including whether or not these figures include postage and packaging charges

•  Research can be extended to cover eBay America, Canada, France, Germany, Italy and Australia though extra time must be allowed for this

Minimum of one full day at a total of £495 per day payable at time of booking. For further information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

Delivery time is normally within 5 working days

Please note that this research may indicate that our client is not ready, at this time, to trade profitably on eBay.


Research will be undertaken 
by a MHC specialist, at our premises, under the supervision of Michael Hughes

MHC staff will:

•  Conduct research into sales of client’s products, as selectedby the client, comparing them with those of the top selling listings on eBay

•  Produce a typed SWOT (strengths, weaknesses, opportunities and threats) analysis of client’s recent performance in the eBay marketplace in relation to 
those products


Suggest changes to the client’s:- 

•  Titles

•  Subtitles

•  Photos

•  Descriptions

•  Pricing structures

•  Terms and conditions

•  Postage and Packaging

•  Returns Policies, etc. 

Analysis is designed to boost the client’s chances of sales. Clients are advised that eBay is an extremely fluid marketplace and they should monitor competitors’ behaviour on an ongoing basis

Minimum of one full day at a total of £495 per day payable at time of booking. For further information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

Delivery time is within 5 working days

Analysis will be conducted 
by a MHC specialist, at our premises, under the supervision of Michael Hughes

MHC staff will:

•  Research listings of client’s top competitors to identify their strengths, weaknesses, opportunities and threats (SWOT) compared to those of our client

Produce a typed report identifying:-

•  Client’s top 3 most successful competitors

•  The user ids of these leading competitors

•  Contact details of these leading competitors

•  Links to the 5 best selling items on eBay of each of the 3 competitors

•  Produce a typed SWOT analysis for each of the client’s top 3 competitors suggesting tactical approaches to boost chances of sales

Minimum of one full day at a total of £495 per day payable at time of booking. For further information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

•  Delivery time is within 5 working days

Please note that this research will only be undertaken if Product Viability Research has indicated that the client may be able to compete on eBay.

Research will be undertaken by a MHC specialist, at our premises, under the supervision of Michael Hughes

MHC staff will:

•  Use the client’s existing eBay listings to build a fully functioning eBay store for the client

•  Register the shop name with eBay

•  Make the categories and subcategories

•  Populate it with the listings available

•  Open and publish promotion boxes

•  Add corporate colours

•  Activate all the functions including search engine optimisation (SEO), tracking devices, reporting tools, automating and personalising functions etc, ensure that they are working and advise on their use 

The client will provide us with:

•  Keywords for search engine optimisation (SEO)

•  Categories for the shop and identify which listings will belong in each category

•  Colours to dress shop in etc.

•  Shop name 

Minimum of one full day at a total of £750 per day payable at time of booking. For more information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

• Delivery time is normally within 5 working days

The eBay store will 
be built by a MHC specialist, at our premises, under the supervision of Michael Hughes

Many eBay store owners do not know how to maximise their store’s functionality to increase sales.

MHC staff will conduct a full overview of client’s eBay store to ensure that:

•  All functions have been enabled and are being fully accessed by client

•  Search engine optimisation (SEO) features are being used effectively by client

•  Tracking devices have been activated and that the client is harvesting the commercial intelligence provided by them to drive the business forward

•  Reporting functions have been made operational and are being 
used by client

•  Automated and personalising functions have been enabled and are working

If the client so desires, we can enable any non-functioning features for them during the shop tune-up and advise on their use

Minimum of one full day at a total of £495 per day payable at time of booking. For further information email megan@michaelhughesconsulting.com or phone Darach on (028) 7083 4600.

•  Delivery time is within 5 working days

Tune-up will be undertaken by a MHC specialist, at our premises, under the supervision of Michael Hughes

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